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This web site states the following, "We are Niceic approved contractors offering a comprehensive electrical service to the domestic, commercial and industrial sectors." We noticed that the web page also stated " Based in Kendal, our experienced electricians operate throughout the Lake District, Cumbria, Lancashire and North Yorkshire." It also said " The work was carried out speedily and cleanly at very reasonable cost. Professional, Reliable and Cost Effective. Completely trustworthy, and knows his subject backwards. His team are very reliable and efficient." The header had electrical as the highest ranking optimized keyword. It is followed by contractors, comprehensive, and services which isn't as ranked as highly as electrical. The next words richardbellelectrical.com uses is domestic. commercial was included and might not be seen by search crawlers.